T-Mobile Political
Super Bowl Ad Pushes Equal Pay and Same-Sex Marriage
by Penny Starr 5 Feb 2018
T-Mobile injected politics into its 2018 Super Bowl ad which aired on Sunday using
footage of adorable babies to promote equal pay, diversity, and same-sex marriage:
Welcome to the world little one. Yeah, a lot to take in.
But you come with open minds and an instinct that we are equal.
Some people may see your differences and be threatened by
them. But you are unstoppable.
You’ll love who you want. You’ll demand fair and equal
pay. You will not allow where you come from to dictate where you’re going.
You will be heard — not dismissed. You will be connected
— not alone. Change starts now.
The one-minute ad ends with the message: “Are you with
us?”
T-Mobile CEO John Legere tweeted about the ad:
“This year, we wanted to use our #SuperBowl airtime to
share that @TMobile believes
we all started in the same place. We are more alike than different. And we are
unstoppable,” Legere tweeted.
Legere also wrote a
blog about the spot, confirming the company’s ideology revealed in
the ad.
Legere wrote T-Mobile is “best place to work for diverse
employees, for parents, for military, for LGBTQ. We have one of the most active Diversity
& Inclusion networks in corporate America, groups that help us continue to
create an ever-stronger work environment where everyone – absolutely everyone –
is supported and can bring their whole, authentic self to work.”
“This year, more than ever, I want the world to know
exactly who we are and what we believe in,” Legere wrote.
The Washington Post headlined
its story about Super Bowl ads by saying they are in response to widespread
unhappiness since Donald Trump was elected president and that the social
warrior theme of this year’s Super Bowl offerings tried to give people watching
Sunday’s football game “hope.”
“It’s been a tough year, America,” the headline said.
“These 7 Super Bowl commercials tried to give us hope.”
The Post reported on those ads, which included
T-Mobile’s:
This year’s Super Bowl capped off a politically divisive
season for the NFL,
filled with protests and
presidential
politics. Commercials that opted for a more serious tone were
therefore left with a tricky task to fulfill. They had to appear woke but, at
the same time, somehow pander to the broadest demographic possible. The result?
A slew of the usual ads depicting the convergence of a fractured America, but
void of any overtly political messages.
These …. commercials best captured these ham-handed
attempts to tell Americans: Hey, we’re all in this together.
Most Super Bowl ads avoided political, while others,
including RAM’s Rev. Dr. Martin Luther King advert, sparked
controversy on social media.
Let’s connect the dots:
T-Mobile
Kelvin R.
Westbrook is a director at T-Mobile
USA, Inc., and was a director at the Angelica
Corporation.
Note: Jeb Bush was a director
at the Angelica Corporation, a
director at the Bloomberg Family
Foundation, and is a member of the Alfalfa
Club.
Michael R. Bloomberg
is the founder of the Bloomberg Family
Foundation, a member of the Alfalfa
Club, Emma Bloomberg’s father, was
the New York (NY) mayor, a
benefactor for the Harlem Children's
Zone, a donor for the Robin Hood
Foundation, and an advocate for the ONE
Campaign.
George
Soros was a benefactor for the Harlem
Children's Zone, and the chairman for the Foundation to Promote Open Society.
Foundation
to Promote Open Society was a funder for the Harlem Children's Zone, the Robin Hood
Foundation, and the International
Rescue Committee.
Clifford S.
Asness was a leadership council member for the Robin Hood Foundation, supported same-sex marriage in New York, and is a director at the International Rescue Committee.
ONE Campaign is
a partner with the International Rescue
Committee.
Condoleezza Rice is an overseer at the International
Rescue Committee, Gene A. Washington’s
frequent social companion, and a 2008
Bilderberg conference participant (think tank).
Gene A.
Washington is Condoleezza Rice’s
frequent social companion, and was a director of football operations for the National Football League (NFL).
Emma Bloomberg
is Michael R. Bloomberg’s daughter,
a director at the Bloomberg Family
Foundation, a director at the Robin
Hood Foundation, and was the chief of staff for the Robin Hood Foundation.
John B. King Jr.
is a director at the Robin Hood
Foundation, was the education commissioner for the New York state government, and a secretary for the U.S. Department of Education.
Kevin Jennings
was an assistant deputy secretary for the U.S.
Department of Education, the founder & executive director for the Gay, Lesbian and Straight Education Network,
and the president & CEO for Be the
Change.
Michelle Nunn
was a board member for Be the Change,
and is Sam Nunn’s daughter.
Sam
Nunn is Michelle Nunn’s father,
and a director at the Bloomberg Family
Foundation.
Michael R.
Bloomberg is the founder of the Bloomberg
Family Foundation, a member of the Alfalfa
Club, Emma Bloomberg’s father, was
the New York (NY) mayor, a
benefactor for the Harlem Children's
Zone, a donor for the Robin Hood
Foundation, and an advocate for the ONE
Campaign.
Jeb
Bush is a member of the Alfalfa Club,
was a director at the Bloomberg Family
Foundation, and a director at the Angelica
Corporation.
Kelvin R.
Westbrook was a director at the Angelica
Corporation, and is a director at T-Mobile
USA, Inc.
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